5 Copywriting Exercises To Make Your Writing Better
Want to make your writing better? These five simple exercises will help you communicate more clearly and persuasively, whether you’re working on ads, emails, or just trying to share your ideas.
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Have you ever struggled to find the right words? Whether it’s a post, a message, or even a quick ad, it can be hard to make your words clear, engaging, and impactful. But here’s some good news: with a few simple exercises, you can take your writing to the next level.
It doesn’t matter if you’re experienced, or just starting out, these tips can help you write better and make your communication stronger. Let’s get started!
Exercise #1: Learn From Ads
Every ad you see is like a free lesson. The next time one catches your attention, on social media, TV, or even a flyer, stop and think:
Who is it for? Ads target specific groups, like busy parents or tech fans. Who is this ad speaking to?
What desire is it tapping into? For example, a fitness ad might focus on health, confidence, or fitting into a dream outfit.
Does it feel relatable? The best ads make people think, “That’s me!” Can you spot how they do it?
Exercise #2: Help Your Reader Picture It
Instead of just telling people what something does, help them imagine using it. For instance, if you’re selling a comfy chair, don’t just say, “It’s ergonomic.” Instead, try:
“Picture yourself sinking into this chair after a long day. Your back feels supported, and you can finally relax without any aches.”
This way, you’re not just describing a product, you’re helping them see how it fits into their life.
Exercise #3: Talk About Benefits, Not Just Features
Focus on how something improves life, not just what it is. Here’s an example:
Feature: “This coffee maker has a timer.”
Benefit: “Wake up every morning to the smell of fresh coffee, ready and waiting for you.”
The second one answers the question, “Why does this matter?” Always ask yourself why your audience should care.
Exercise #4: Keep It Short and Sweet
Long sentences can lose people’s attention. Try to stick to the core message. For example:
Too long: “This gaming laptop has state-of-the-art cooling technology to prevent overheating during long gaming sessions, so you can play without interruptions or performance drops.”
Sharper: “This gaming laptop stays cool, so you can play longer without interruptions.”
Can you feel the difference? The shorter version is easier to read and still gets the point across.
Exercise #5: Read It Out Loud
Once you’ve written something, read it out loud. You’ll notice if a sentence sounds awkward or clunky. Rewrite until it flows naturally. For example:
Clunky: “Our product delivers maximum comfort for extended periods of time.”
Natural: “You’ll stay comfortable all day long.”
The second version is simpler and more conversational, exactly how people talk.
Conclusion: Practice Is Everything
These exercises might seem simple, but they’re powerful. Start today: pay attention to ads, focus on benefits, and read your writing out loud. Little by little, you’ll notice your writing getting better and people will start responding to your words in a whole new way.
Why not give it a shot? Let me know how it works for you!